Multiópticas

End-of-year / Christmas SCREEN POLLUTION Campaign

The challenge: To keep the conversation going about the impact of technology and screens on our eye health.

The approach: To further explore the SCREEN POLLUTION concept, we developed a narrative that explored a not so well known matter: Vamping. Also known as the use of smartphones and other devices at night, reducing the amount of sleep we get every night. A phenomenon that specially resonates with children and teenagers that affects their overall health and performance at school.

The idea: How could we tell a compelling story that would raise awareness about vamping? We figured that, given that kids are no longer sleeping and at their phones, a very special collective were all of the sudden out of work: monsters.

The campaing: We portrayed these New Monsters and imagined their new occupations now that they can no longer keep our children awake.