Fundación Affinity

2020 World Animal Day Campaign

The challenge: On October 4th, world animal day, Fundación Affinity wanted to send a powerful message: Hundreds of thousands of cats and dogs are abandoned every year in Spain. The lucky ones find soon a new family, the rest spend long periods of time in resource-less shelters, that have been seriously affected by COVID-19, making the situation even more precarious.

The Idea: To ensure we make this problem visible, we are organizing the first animal strike in history. Because we can’t turn our backs on them, they never would.

Executions:

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